Our favorite: Lucy Aylen

Today, we invite you to discover the inspiring story of a designer who, like us, believes that every body deserves to be celebrated: Lucy Aylen, founder of the brand Never Fully Dressed. 👗

A Vision of Fashion that Inspires and Liberates

Lucy Aylen didn’t just create a clothing brand, she redefined what "well-dressed" means for thousands of women. The Never Fully Dressed adventure began in 2009, in a small space where Lucy made unique pieces for local markets. With bold, colorful designs designed for all silhouettes. Lucy was quick to make a name for herself, until she turned her passion into an internationally renowned fashion label.

Why do we love it so much? Because, at Lucy, everything is about inclusivity and celebration of forms! Whether you’re an hourglass, triangle, rectangle or oval, each piece of Never Fully Dressed seems designed to highlight all morphologies.

A fashion that rhymes with audacity and authenticity

The pieces of Never Fully Dressed are prints that click, cuts that flatter and a unique style that dares without hesitation. Lucy is inspired by art, travel, and especially women themselves to create outfits, where color and diversity are in the spotlight. And even though she grew up in the middle of fabrics and pins in London, it is the strength of women from all walks of life that guides each creation.

We fall for her flowing dresses that accompany the curves with elegance, her daring sets that attract all eyes and her skirts perfectly adapted to all morphologies. And then, Lucy does not stop there: her clothes, thoughts to mix and reinvent ourselves, we give the desire to play with our style and adapt it to our personality.

A unique connection with your community

What makes Lucy Aylen even more endearing is her closeness to her community. On social media, she shares not only inspirational looks but also messages of kindness, authenticity and self-esteem. Its transparency and simplicity touch, making every woman a muse. By collaborating with her clients and showing women of all sizes and ages in her campaigns, Lucy breaks the codes of traditional fashion. And that’s the real beauty of Never Fully Dressed: a brand that looks like us and brings us together!

Never Fully Dressed: a vibrant and lively universe by Lucy Aylen. 🌈